In the new edition of this highly acclaimed bestseller, Robert Cialdini—New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of influence and persuasion—explains the psychology of why people say yes and how to apply these insights ethically in business and everyday settings. Using memorable stories and relatable examples, Cialdini makes this crucially important /5(K). But Robert Cialdini’s Influence, New and Expanded shatters these expectations. Cialdini has grown his original system of six types of persuasion, adding Unity (at 73 pages, nearly a book within the book) to Reciprocation, Liking, Social Proof, Authority, Scarcity, and Commitment and Consistency/5(). Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has Influence, the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings/5.
Robert Cialdini based his book "Influence: The Psychology of Persuasion," and his Big Idea on his three years of working "undercover" in various sales persuasion jobs. He applied and trained in the roles of used car dealerships, fund-raising organizations, and telemarketing firms where he studied real-life situations of persuasion. Influence: The Psychology of Persuasion audiobook written by Robert B. Cialdini. Narrated by Robert B. Cialdini. Get instant access to all your favorite books. No monthly commitment. Listen online or offline with Android, iOS, web, Chromecast, and Google Assistant. Try Google Play Audiobooks today! APA Citation (style guide). Cialdini, R. B. (). Influence: the psychology of persuasion. Rev. ed. ; 1st Collins business essentials ed. New York: Collins. Chicago.
Like other seasoned readers of books about human behavior, I’ve grown justifiably skeptical about “new editions” of these works, suspecting a light update or even just a new forward. But Robert Cialdini’s Influence, New and Expanded shatters these expectations. Cialdini has grown his original system of six types of persuasion, adding Unity (at 73 pages, nearly a book within the book) to Reciprocation, Liking, Social Proof, Authority, Scarcity, and Commitment and Consistency. Influence: The Psychology of Persuasion - Robert Cialdini - The Personal MBA. The Personal MBA. Master the Art of Business. by Josh Kaufman, #1 bestselling business author. A world-class business education in a single volume. Learn the universal principles behind every successful business, then use these ideas to make more money, get more done, and have more fun in your life and work. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has Influence, the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings.
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